The Womxn Behind The Business of Content Creation


The Creative Womxn Hookup, a regular conversation series is back for its new edition on May 25 at Dassler’s in Braamfontein (PUMA Store Courtyard), discussing The Business of Content Creation with prominent womxn who are experts in their fields.

This edition will be unpacking all things business of content producing with some of the best women in South African content creation including Nwabisa Mda,  Caron Williams, Hlamalani Sunshine Shibambo, Ayandamantombazane Mhlongo, Sive Nkukwana; Phila Tyekana and Tshego Mosiane will share their journeys, a few tricks of their respective trade and more with us.

Get your tickets here, you don’t want to miss this exciting and interesting edition of #TheCreativeWomxnHookup






Nwabisa Mda:

Nwabisa, also known by her social media name NwiseWise is a highly respected Integrated Marketing Strategist and YouTuber (A third of the Pap Culture Trio). Nwabisa’s extreme fascination and interest in the Media and Entertainment Industry and through her work (communication strategy and content producing), she ultimately hopes to make an impact on the continent and be able to empower others to do the same. Humble and modest, Nwabisa said, “since starting the YouTube channel (Pap Culture) alongside Thembe Mahlaba and Bongeka Masango, my life has most definitely elevated in life experiences. I love a good long laugh (and making others laugh too). I love me some good food (lots of it) and chilling with friends and family.





Caron Williams:

Caron Williams is the founder of The Throne, a digital media company and a boutique agency. The Throne Magazine – an online publication celebrating the most impactful local tastemakers, content creators, designers and influencers within contemporary culture. Caron has recently launched the company’s 2nd online publication, The Mobb, which celebrates some of South Africa’s most gifted artists and creatives. Caron has honed her skills over the years, having served at esteemed agencies such as FCB, Ogilvy & Mather and Celebrity Services Africa (CSA), and imparting her knowledge of building brands, South Africa’s social media and digital landscape, and how the consumption of content continues to evolve. Under her leadership, The Throne has worked on campaigns with some of the biggest brands in the country, including Castle Lite, adidas, Brutal Fruit, CAN DO!, Budweiser and more. Caron’s passion and affinity for music and urban culture, has led to her becoming a noted cultural commentator within the South African hip hop community. Caron continues to push boundaries, as she was recently accepted into Investec ‘s 2019 global entrepreneurship programme – En-novate and is an ambassador for Brand South Africa.







Hlamalani Sunshine Shibambo:

Better known as Sunshine, is a tastemaker and cultural curator that has mastered the art of merging and developing ideas for corporate SA; lifestyle brands; artists; entertainment channels and traditional brand marketing, as she executes innovative concepts; events and quality through the line executions targeted at the diverse African market. With 14 years strong in the game, Sunshine used her experience to start her own ideation specialist agency with her 2 partners. Cheri Yase Kasi Smart Creatives is a “proudly African agency, pioneering disruptive consumer-centric experiential marketing strategies.” Servicing top brands in Africa like Tigerbrands, Nestle, Unilever, Mercedes Benz and SAB Inbev. “For us, it’s important to show that kid in the township that you don’t have to be an A+ student to make it work. We want to show the young black youth that there are other work opportunities out there that fall outside the traditional professions that they might be really strong in. In the process of starting a business, we are becoming entrepreneurs; and our dream is to change the world for every black child.”  The company works with various church groups in townships to assist with career guidance and mentorship while offering paid internships.



Ayandamantombazane Mhlongo:

Johannesburg based Black Digital, BadAss Futurist, Ayanda is a Digital Warrior, specialising in search optimisation, search marketing, social media, mobile & email marketing, email & display advertising,  and analytics to name a few. This certified digital guru has hands-on digital experience with FMCG and Industrial brands. Ayanda’s knack for all things digital and 7 years’ experience in the sector sees her kick-ass as a Chief Digital Strategist by day and blogger for one of SA’s biggest blogs, ICEKREAM by night. “On good days I love Ice-Cream & Waffles and on a bad day, I like Waffles and Cream,” she adds.



Sive Nkukwana

Sive is the embodiment of the South African dream, as this small village girl, grabbed every opportunity to see herself pursue her passion in television. In 2010, Sive took a leap of faith and joined the multi-faith magazine show, Spirit Sundae on SABC 1, initially as a Production Assistant but soon moving up to Insert Director and Producer. Once Spirit Sundae ended, Sive was recruited to conceptualize and pitch its religious replacement show, iDentity, which mowed her creativity and content creation competences. Her accomplished television credits only soared from there, with programs such as SABC 2’s Growing Tomorrow, eTV’s daily live youth offering Craze and the SAFTA winning live daily talk show, Real Talk with Anele where she also served as Producer. In no time she was scooped up by SABC 3’s Trending SA making her a sought after Talk Show Producer. After one season of producing Trending SA, she was poached by Urban Brew Studio’s to launch the channel’s late-night talk show, WTF Tumi as its Series Producer which was recommissioned for a second season under her brilliance.

Sive believes that knowledge has limited value unless it is shared, and that resulted in her establishing a knowledge transfer network called Behind the Scenes with Black Rose where aspirant TV Producers and content creators can be exposed to different skills and expertise from the industry’s more decorated peers.




Red Mosiane

Tshego ‘Red’ Mosiane, is a 23-year-old Content Producer known for her unique brand of brutally honest (maybe even harsh), but direct commentary seen on her Twitter critique of fashion internationally and at local events. Although a notorious voice on social media, Red has been contributing to local digital publications since she was 17 years old. Since then, Red has written for leading local and international websites, styled award nominated music videos and showcased her independent films showcased around the world.