South African Actress, TV presenter and DJ, Thando Thabethe officially launched her much anticipated underwear & shape-wear range, “Thabooty’s”.

Launched yesterday at Braamfontein’s Randlords Rooftop Venue, the line marks the beginning of a new era for women of all shapes, sizes, colours and creeds, providing a new calibre of comfort, style and support not currently found in off-the-rack stores. Thabooty’s Underwear & Shapewear provides a new outlook on shapewear, with sexy, appealing garments you won’t want to keep hidden.

Thando Thabethe explains that the idea to start an underwear & shapewear range was inspired by her struggles to find off-the-rack shapewear that was both appealing to the eye as well as functional. “I wanted to create something women wouldn’t be ashamed to wear, and something that would meet my functional needs. Whether it was to even out, control or contour, I needed something that wouldn’t roll down my body or make me feel like I was wearing a blanket underneath my clothes.”

While we weren’t at the launch, Austin Malema’s crisp images from last night kind of makes it easy for us to know exactly what we’re copping first! These are our favourite picks from the debut range, #IAmWoman:


Thabootys underwear & shapewear will be available online at

Images by Austin Malema