Moisturize the Royalty in you…
There is always something new in the beauty world to try on the market. If these big brands are not trying to sell us their latest and so called “best” product in town, then someone has found a new DIY solution. Sometimes, it can become really overwhelming deciding what to pick and which one is really the best. So, for the last two weeks, I decided to try out the new kid on the beauty block, Taji; an all organic and natural skin and hair (yes hair) Butter Crème. I’ll admit it, I was impressed.
After recently finding out I have eczema, keeping my skin well moisturized and nourished has become more of a challenge, let alone the exorbitant dermatological expense that comes with it. Without a daily dose of proper hydration (moisture), my skin becomes flaky, itchy and tight.
I used Taji in the morning and evening after a bathe, and sometimes on my hair when it began to feel like the Sahara desert. Taji delivered intense hydration that lasted all day without causing breakouts or greasiness, which made my heart sing. When last did your moisturizer feel the same way at 5pm as it did the first time you put it on at 6am? Taji is one of those Butter Crème’s that are amazing to use yet affordable. It feels wonderful on the skin and hair, making my skin supple, smooth and soft like a baby’s bum.
Taji is 100% organic and natural. It contains everything your skin needs to stay soft, dewy and radiant. Taji is a wonderful blend of organic raw Shea butter, coconut oil, jojoba oil, honey and rosemary oil. Just these ingredients were enough to get me excited about making Taji my new daily beauty staple. Organic Shea butter which is already a natural skin moisturizer and high in anti-oxidants – heals irritated skin (like mine) while shielding it from dehydration. The great thing and what I really like about Taji is that you can use it just about anywhere on your body; hair, legs, face and lips. However I would not recommend using it on your face if you have oily skin, especially in this African summer. Either use it in moderation and blend it with another face crème or find an alternative. Still a fan though.
Another thing that I was very impressed with, was the first timer user experience I had with Taji. I truly felt like Royalty. The product really takes care of the customers and the creators know the meaning of quality over quantity. Hand crafted in small batches to create consistency and love in a tub, you too won’t be able to resist the Taji Magic.
After Simbongile and I finished the Taji tub in the two weeks, I got in touch with CEO and Founder of the Taji Beauty Products, Ofenste Maluleke (also known as PrincessOfee) to get a little more insight on this budding brand, which she started in 2013.
- Why the name Taji?
Taji is the Swahili word for crown. We chose the name Taji because one’s hair (in whatever style) is their crown, and we wanted a Royal feel to the product range, as we at Taji believe that we Africans are Royalty.
2. Give us a little insight on the journey of Taji’s birth?
I started Taji in 2013, but it only began to really take off 18months later. I began this journey because I had a needed to quench my dry hair and skin in a natural way. I read about the incredible benefits of organic raw Shea butter, so I hunted it down till I found it. I really enjoyed the results and that is when I decided to share my whipped Shea butter “concoction” with my community. Hence the brand was born. More products also rich in natural ingredients are being added to the range soon.
3. Take us through the production process?
The production process for the Shea Butter Crème is very simple. All the ingredients go into a bowl, and we whip it up to perfection, package it with a dollop of love and send it to our lovely Royal customers. We process Taji in small batches to ensure consistency and freshness.
4. Where do you see Taji in 5-10 years?
Wow, in the next 5 years I see Taji in major retailers shelves in Africa, USA, UK and Australia. By then we will have our premium hair salons established all over the SADC region. In 10 years…Girl WATCH THIS SPACE.
5. What sets Taji apart?
What makes Taji unique is our unwavering commitment to using natural ingredients in all our products, and creating products that not only work but are fit for royalty. We provide authentically African solutions to authentically African challenges.
6. Thoughts on SA’s current beauty, particularly for Black womxn?
I feel that as a Black womxn in South Africa we are still very wounded, and companies like Taji exist to help begin healing those wounds. We carry our wounds in very different ways and I believe that our hair is also an expression of our woundedness. The standard of beauty in South Africa is shifting slowly but surely and it is moving towards a more Afrocentric type of Beauty, as opposed to the European standards of beauty. We are still heavily influenced by what is trending in the West, but as the West moves back to their roots, so are we. I pray that in 10-15 years time our children don’t have to think twice about whether or not they are beautiful in their natural state but believe it without a doubt, and don’t have to unlearn things the way we have to now.
7. Lastly, what is your Beauty secret?
Besides Shea Butter, my beauty secret is SLEEP (8hrs min) and WATER (8 glasses min). Increase both in your life and you will thank me later, when you look 19 at 35 ;).
Agreed, because BLACK DON’T CRACK.
Now that you’ve heard it from the Girl Boss herself, spoil yourselves and royally treat your temple to some Taji.
Since the products are not yet out in stores, one has to order it. Their excellent and efficient customer care will make you a proud user of Taji within a day or two.
Shop at Taji Shop or on Facebook: Taji Shop