The Twitter Account Reintroducing Iconic Nollywood To Millennials

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Everyone loves a good meme, as they have become an almost essential and enriching element in our cultural conversations today. The viral Twitter account, Yung Nollywood is no different as the anonymous social media account draws inspiration from an array of vintage nollywood (Nigeria’s movie industry) production references, whilst preserving its aesthetics within a bitingly witty meme template.

MELENIAL.com interviewed the Twitter account creator of Yung Nollywood and chatted about why it is important to pay homage to the old-era of Nigerian films and how receptive people have been, as millennial’s have grown even more appreciative of old Nollywood’s melodramatic style.
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“We are Nollywood’s biggest fan and love it enough to give it a space in the digital conversation. It started from feeling excluded,” the creator said.
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The meme savant wanted to remain anonymous when talking to MELENIAL.com as she said she had no interest in being known and “lives other lives besides running yungnollywood”.
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Yung Nollywood has taken their work offline and recently launched unisex merchandise on their site, with hopes of expanding their product offering and continue to post content that drives their female empowerment agenda.
“We basically made merchandise of our fave memes. We are open to anything that will be progressive for women, mental health, gender equality, economic empowerment and world peace,” she said.

 

Unisex Yung Nollywood merchandise. Photo: Provided

 

Unisex Yung Nollywood merchandise. Photo: Provided

 

Yung Nollywood’s creator noted that unexpectedly, the “angels do not come in the form of men” meme has been their best received thus far, while there are always misogynistic or a patriarchal people catching feelings in their notifications. However, that does not bother her as there will always be those that are offended for their own personal reasons that have nothing to do with her content.
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She added that she is really proud of the *counting cash aggressively* and *plotting escape* memes. “All the ones about enjoyment,” she said – getting her inspiration from everything Nollywood, and controversial women. “Describing the actions came from watching Netflix and seeing the subtitles actually, we thought ‘how crazy would it be if we described and exaggerated the expressions of Nollywood movies because they’re so ridiculous sometimes,’ and we ran with it,” she explained.
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Although social media has had a bad reputation for many reasons such as perpetuating bullying, intolerance and a facade of the truth, Yung Nollywood said not all is lost when it comes to social media, as it has done a lot of good among the bad. “Social media is the new news and source of information so it’s definitely a tool you can use to trigger change. I know a lot of unlearning is going on to the people consuming our content.
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Yung Nollywood is thankful for social media for getting her started in building her business but acknowledges its shortcomings and challenges of translating social media impact and following into actual business in the real world. “Creating a brand is easy if you have an agenda I guess, we love female supervillains so we stay close to that agenda and the brand formed itself. The business part is probably the hardest, people love to enjoy things for free even though it takes a tremendous amount of mental energy to keep producing engaging content. You can put a value on what you do and they’ll try to demean your hard work/talent, cause even though it’s all Nollywood, it’s really using nollywood to push an agenda,” she said.
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“Independently the films are misogynistic and anti-independent women but we’re changing the narrative by the content we produce so women and our supporters know that our freedom is what we deserve. But yeah, the business will come, we’re confident that it’s what we deserve cause we’re doing the Lord’s work,” she added.

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